LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as « Sunlight Flakes » laundry soap in 1899.
As of 2009, Lux revenue was estimated at €1 billion.
Lux is marketed primarily in Brazil, India, Thailand and South Africa.[1]
Developed by Unilever, Lux (soap) is now headquartered in Singapore.
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