Pavizham rice is a brand and variety of Matta rice, also known as Kerala red rice or Rosematta rice, characterized by its unique reddish-brown color, bold/coarse grains (long or short), earthy flavor, and high fiber content. The parboiled process retains its nutrients and natural goodness, making it a healthy and traditional choice for South Indian cuisine, particularly in Kerala, where it is sourced from nutrient-rich soils.
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